Mera Dhaga, Mera Tiranga, Mera Desh
Cultre executed The Flag Foundation of India's Mera Dhaga, Mera Tiranga, Mera Desh campaign, launched to celebrate 75 years of Indian independence, which successfully united citizens across the nation in a shared act of patriotism.
Cultre executed The Flag Foundation of India's Mera Dhaga, Mera Tiranga, Mera Desh campaign, launched to celebrate 75 years of Indian independence, which successfully united citizens across the nation in a shared act of patriotism.
Cultre executed The Flag Foundation of India's Mera Dhaga, Mera Tiranga, Mera Desh campaign, launched to celebrate 75 years of Indian independence, which successfully united citizens across the nation in a shared act of patriotism.
JAN 26, 2025
DESIGN & CURATION
The campaign received widespread participation, with threads collected from across the country through both online and offline initiatives. As part of the initiative, threads were transformed into yarn, which was then woven by artisans from textile traditions like Sambalpuri, Maheshwari, and Pochampalli ikat to into a 12 x 8 ft Indian Tricolour which was then presented to the President of India, Smt. Droupadi Murmu.
The campaign received widespread participation, with threads collected from across the country through both online and offline initiatives. As part of the initiative, threads were transformed into yarn, which was then woven by artisans from textile traditions like Sambalpuri, Maheshwari, and Pochampalli ikat to into a 12 x 8 ft Indian Tricolour which was then presented to the President of India, Smt. Droupadi Murmu.
The campaign received widespread participation, with threads collected from across the country through both online and offline initiatives. As part of the initiative, threads were transformed into yarn, which was then woven by artisans from textile traditions like Sambalpuri, Maheshwari, and Pochampalli ikat to into a 12 x 8 ft Indian Tricolour which was then presented to the President of India, Smt. Droupadi Murmu.
This initiative was about more than just fabric and colors; it was about the deep connection every Indian shares with the threads that bind our nation together. It was a tribute to our rich heritage and a call to inspire future generations to take pride in our collective identity.
